"Expertise to help you win" 
Often companies are focused on expansion and growth and therefore one of the key priorities is to evolve and document a plan for expansion.
ESP would typically approach such a plan by first evaluating the opportunity relative to the market and the trends considering a company’s products and services, pricing and route to market.
There is always cost associated with expansion and the objectives should be to avoid cost without return. This is achieved by activating a carefully constructed ramp up strategy which incorporates Key Performance Indicators to track whether a return on costs is being achieved as the plan proceeds.
Evaluation of opportunity and the construction of a Development Plan requires considerable expertise and experience with strategy and tactics in the sales and marketing arena. ESP can provide this having accumulated the experience.
ESP would approach a consultancy project in this prescribed way with a view to establishing a Business Plan, which would be a working action document to be implemented over time to arrive at the objectives.
Typically, we would need to complete the following exercises:
In summary, a Business Plan incorporating an effective Sales Promotion Plan should be the starting point, including detail on available sales resources, as the activity of this resource should be embedded within the Sales Plan showing:
Typically, the sections within a Sales Promotion Plan are as follows:
Typically ESP provides a half day free consultancy to scope out an outline of the project to agree opportunities, objectives, time frames and costs prior to commencement.